Top 3 Benefits for Creating a Plan for your Current Real Estate Social Media Followers
I know many people who have well over 100,000 followers on social media and don’t have clue what they should do to capitalize on it. Likes and clicks don’t always directly translate into sales. That’s why you need to be strategic and staying focus on your social media effort in order to reach your business goals.
1- Staying focused
Engagement is one of the most important key performance indicators on social media because it shows that people are consuming your content and pay attention to your message. Each post should help you build know/like/trust with your followers and put you one step closer to turning that follower into a client.
2- Expand your reach
When you satisfy your current followers, they start to share your posts to their circle of influence. Due to your valuable content on social media, your followers expand your reach and your sphere of influence grows.
That’s, in a nutshell, how social media work. The more high-quality content you produce, the better your reach will grow.
3- Set Realistic Goals
Set a real business goal and try to follow it. For example, grow my followers to 10,000 for Instagram to allow me to embed links to my posts”.
You have to keep reminding yourself “getting more followers” means nothing unless they convert. Therefore, set your marketing goal to help grow your business through social media is a tricky one if you haven’t done it before. Some typical examples to get you started are:
- Grow your email list through social media
- Get one showing a week
- Book two client discovery call through social media / week.